Word: palled
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Dates: during 1960-1969
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...threat of trouble comes mainly from Iran's growing body of intellectuals, either educated abroad or trained at home by Western-influenced teachers. Admiring liberty, they are humiliated by the servility of their Parliament; taught to respect honesty, they are disgusted by the pall of corruption that hangs over the Shah's court. Yet the intellectuals are responsible for part of Iran's plight: they want only the whitest of white-collar jobs and would rather be unemployed lawyers than hard-working engineers...
...debate to its own advantage. By flooding the market with filters that promised protection from tar and nicotine, tobaccomen turned the whole market topsy-turvy. In 1952 five brands, led by Reynolds Tobacco's Camel (and followed by American Tobacco's Lucky Strike, Liggett & Myers' Chesterfield, American's Pall Mall, and Philip Morris), held 82% of the cigarette market; today that share is held by ten brands, many of them born since then. Filters have swelled from i% of the market in 1952 to 50% today, and menthol cigarettes have gone from 3% to 10%. Nor is the race...
Quiet Assassination. War's end found cigarette sales stronger than ever, but the dominance of the plain old regular-size cigarette was soon to end. First came the king-size cigarette. American's Pall Mall got there first, and did well. Reynolds decided to try a king with mild tobacco, brought out Cavalier. Cavalier flopped, still accounts for less than i% of the market, may eventually be dropped. Says Gray: "We goofed." The reason: top management thought it sniffed a shift to blandness in public taste in everything from music to food, brought out CavaHer to play to this trend...
Adamant Denial. The recent proliferation of new brands and the flightiness of consumer loyalties have played havoc with the old-line cigarette market. Camels are 37% below 1952, Luckies are down 39%, Chesterfields 57%, Lorillard's Old Gold 58% and Philip Morris 71%. Only Pall Mall among the nonfilters has gained, is running 25% ahead...
...reason, the subject was "too horrible to mention" in polite Victorian society, says Author Terrot. "The very horror of the crime," wrote a London editor, "was the chief seat of its persistence." After one reform bill was "talked out" of Parliament in the spring of 1885, the Pall Mall Gazette's W. T. (for William Thomas) Stead, a brilliant crusading journalist, published a four-part study entitled The Maiden Tribute of Modern Babylon that stunned the nation and appalled the world. The reform bill was reintroduced, rushed through Parliament, and became law in August...