Word: palled
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Dates: during 1960-1969
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Since 100-mm. cigarettes were introduced last year, they have won an unexpected share of the $8 billion US cigarette market. Pall Mall and Benson & Hedges, the first two brands to turn to the super-king size, had only 2% of total cigarette sales at the beginning of this year. Now, 20 different 100-mm brands, backed by heavy advertising have almost 15% of the market, or $1 billion worth. Much of the gain came at the expense of 85-mm. filters...
Even so, the manufacturers may prefer a strike to a contract that could cast a three-year pall over profits. By General Motors Negotiator Louis G. Seaton's reckoning, the U.A.W.'s demands would add $4 an hour to the average $4.68 that G.M.'s workers now get in wages and benefits. More realistically, the union's goal is probably a full 6% increase-at a time when the automakers are just beginning to feel the cost of mandatory safety modifications and higher prices in steel, copper and rubber. Ford last week announced that, even without...
...together with an invitation to let themselves go. Exactly 581 posters bearing inscriptions were returned to us, and duly examined by expert judges. Winning exhibits are now on display in New York's Grand Central Station. Naturally, many have an advertising slant: "The White Knight cheats at polo," "Pall Mall can't spall," "Avis is Hertz's Newsweek" "Xerox never comes up with anything original," and "I dreamed I could wear a Maidenform bra-Twiggy."." There is also the one about the two effeminate Braniff pilots, one of whom says to the other: "Look, Tony, you promised...
...Pall Mall pioneered the popular-price "luxury-length cigarette" in March 1966, and was followed last fall by Benson & Hedges. The two caught on so well that other companies that had been considering the longer cigarettes rushed their brands into distribution. Along with Pall Mall, the American Tobacco Co. brought out Colony in the 100-mm. length; American is now test-marketing Tareyton, Lucky Strike and Fifty Fifty in that size. P. Lorillard Co. introduced 100-mm. Spring and York and is testing its best-selling Kent in the supersize. Liggett & Myers now has menthol L & Ms in the longer...
...smoking Benson & Hedges 100s." On the other hand, "You'll never have to worry about lighting your nose." And Benson & Hedges 100s offer "three puffs, four puffs, maybe five puffs longer than king size-depending upon how you puff." As a result, Benson & Hedges have edged ahead of Pall Mall as the biggest 100-mm. seller, according to John C. Maxwell Jr., a Manhattan analyst whose statistics on cigarette consumption are the industry's most expert...