Word: palled
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...Pall Mall...
Since 100-mm. cigarettes were introduced last year, they have won an unexpected share of the $8 billion US cigarette market. Pall Mall and Benson & Hedges, the first two brands to turn to the super-king size, had only 2% of total cigarette sales at the beginning of this year. Now, 20 different 100-mm brands, backed by heavy advertising have almost 15% of the market, or $1 billion worth. Much of the gain came at the expense of 85-mm. filters...
...companies are switching advertising money and marketing emphasis toward the new long size as rapidly as they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...
Even so, the manufacturers may prefer a strike to a contract that could cast a three-year pall over profits. By General Motors Negotiator Louis G. Seaton's reckoning, the U.A.W.'s demands would add $4 an hour to the average $4.68 that G.M.'s workers now get in wages and benefits. More realistically, the union's goal is probably a full 6% increase-at a time when the automakers are just beginning to feel the cost of mandatory safety modifications and higher prices in steel, copper and rubber. Ford last week announced that, even without...
...together with an invitation to let themselves go. Exactly 581 posters bearing inscriptions were returned to us, and duly examined by expert judges. Winning exhibits are now on display in New York's Grand Central Station. Naturally, many have an advertising slant: "The White Knight cheats at polo," "Pall Mall can't spall," "Avis is Hertz's Newsweek" "Xerox never comes up with anything original," and "I dreamed I could wear a Maidenform bra-Twiggy."." There is also the one about the two effeminate Braniff pilots, one of whom says to the other: "Look, Tony, you promised...