Word: palling
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Dates: during 1960-1969
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...this time, Ian, a nondescript clerk, had met Myra, 18, a typist who soon began moonlighting for Ian as a sadist's apprentice. When their parlor perversities and homemade dirty photographs began to pall, there was very little left to do but to test De Sade's theory: "Murder is a hobby and a supreme pleasure." A young corpse a year, with frequent visits to the graves on the moors, kept Ian and Myra reasonably serene but leaves Williams feverishly laying out plot and explication like a row of tombstones.* He points, he nudges, he oohs...
...there are other digressions which drag. Greene's interviews with North Vietnamese officials add little. Greene's would have done better to stick to his theme of the effects of the war on daily life, rather than wasting time shooting interviews with Hanoi official-dom. Other baldly ideological sequences pall, such as scenes of marching North Vietnamese soldiers (there is "no conscription" in North Vietnam, maintains Greene) striding forward to the tunes of the Liberation Hymn of South Vietnam...
...Pall Mall...
There were other gripes, too. The American Tobacco Co. complained that the 23.1 mg. of tar reported for its 100-mm. Pall Mall filters was based on an old version replaced in October by an improved filter that yields less than 21 mg. For all the huffs, however, Magnuson is going ahead with plans to urge retailers to display the rankings at cigarette counters...
...companies are switching advertising money and marketing emphasis toward the new long size as rapidly as they can. So many brands have appeared, however, that the tobaccomen have been forced to reach for gimmicks. Benson & Hedges grabbed an early sales lead by means of commercials that lampooned longer length. Pall Mall responded with a "seven-minute cigarette" campaign. Introducing its Century Great Lengths, P. Lorillard capitalized on the fact that the name on the pack disappears when the cellophane outer label is crumpled. Lorillard advertising refers to the cigarette as the "whatchamacallit...