Word: palling
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When Congress adjourned without taking action on a bill to grant tax relief to World War I Hero Sergeant Alvin York, 72, a group of Tennessee American Legion posts kicked off a campaign to raise $29,000 to liquidate his longstanding obligation. But back in the hilly hinterlands near Pall Mall, Tenn., York was still muttering about the injustice of it all. Said he, recalling his $150,000 in royalties from a 1941 biographical movie: "When I got that money I paid them half and told 'em the other half was mine...
Died. Vincent Riggio, 82, president from 1946 to 1950 and board chairman the following year of The American Tobacco Co.; of a heart attack; in Mount Kisco, N.Y. Born in Sicily, Riggio was a $3-a-week Manhattan pantsmaker at 14, got a job selling Pall Malls in 1905. Possessed of a fluent tongue, an active imagination and a driving manner, Riggio was chosen to introduce Lucky Strikes in 1917, replaced flamboyant George Washington Hill as American Tobacco's president...
...threat of trouble comes mainly from Iran's growing body of intellectuals, either educated abroad or trained at home by Western-influenced teachers. Admiring liberty, they are humiliated by the servility of their Parliament; taught to respect honesty, they are disgusted by the pall of corruption that hangs over the Shah's court. Yet the intellectuals are responsible for part of Iran's plight: they want only the whitest of white-collar jobs and would rather be unemployed lawyers than hard-working engineers...
Quiet Assassination. War's end found cigarette sales stronger than ever, but the dominance of the plain old regular-size cigarette was soon to end. First came the king-size cigarette. American's Pall Mall got there first, and did well. Reynolds decided to try a king with mild tobacco, brought out Cavalier. Cavalier flopped, still accounts for less than i% of the market, may eventually be dropped. Says Gray: "We goofed." The reason: top management thought it sniffed a shift to blandness in public taste in everything from music to food, brought out CavaHer to play to this trend...
Adamant Denial. The recent proliferation of new brands and the flightiness of consumer loyalties have played havoc with the old-line cigarette market. Camels are 37% below 1952, Luckies are down 39%, Chesterfields 57%, Lorillard's Old Gold 58% and Philip Morris 71%. Only Pall Mall among the nonfilters has gained, is running 25% ahead...