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...menu engineer" based in Palm Springs, Calif., Rapp works with restaurants across the country and around the world to transform innocent lists of meals into profitable, user-friendly sales tools. Although his clientele includes such prominent chains as Chili's, his daylong "menu boot camps" have helped bring sophisticated marketing know-how to mom-and-pop diners and corner pubs. The objective for eateries big and small: a menu that grabs the customer's eye and steers it to high-profit dishes and moneymaking add-ons (like the side salad that is only $3.99 extra when you order the entr?...

Author: /time Magazine | Title: Gregg Rapp: The Menu Magician | 6/11/2006 | See Source »

...Cooper, Berkeley schools' director of nutrition services, sees the long lines in Berkeley High's cafeteria, she races behind a counter, grabs a pair of tongs and starts mixing made-to-order, all-organic salads. Only after the rush does she let herself gloat. "Yes!" she shouts, pounding her palm with her fist. "We had to have four people making salads, and there was no one waiting for pizza! This happened organically. I couldn't take their pizza away from them, but now they're doing it themselves...

Author: /time Magazine | Title: Retooling School Lunch | 6/11/2006 | See Source »

DIED. Bernard Loomis, 82, canny toy marketer known as "the man who invented Saturday morning" for pioneering the production of TV shows that promoted toys; in Palm Beach Gardens, Fla. Working for toy giants Mattel, Kenner and Hasbro from the 1950s to the 1990s, Loomis developed hits, including Star Wars action figures--demand was once so high he gave IOUs to consumers while more toys were made--and a cartoon featuring Hot Wheels cars...

Author: /time Magazine | Title: Milestones Jun. 19, 2006 | 6/11/2006 | See Source »

...journalist," says Gittoes. And what that led to is Rampage, the documentary that has its Australian premiere at the Sydney Film Festival next week. In 103 fast-and-furious minutes, we meet Lovett's neighborhood of Brown Sub. It's Miami Vice without the pastel suits and palm trees, a no-go zone where AK-47s are the weapons of choice and violent crime runs rife. Gittoes' energetic camera records a life for the Lovett family no less harrowing than the abuses at Abu Ghraib. "It's very rare that people come to see us," says brother Marcus, "unless...

Author: /time Magazine | Title: At Home in the No-Go Zone | 6/5/2006 | See Source »

...this is yet another review of an eagerly anticipated smartphone. And yes, the Motorola Q is fairly similar to high-powered consumer phones in other parts of the world. (It looks like a Palm Treo that's been flattened with a rolling pin.) But the Q brings the first-ever pairing of Microsoft's Smartphone operating system - which comes with Outlook and Pocket MSN, including Hotmail and messaging, built in - with a QWERTY keyboard that makes text messaging a lot easier...

Author: /time Magazine | Title: Motorola Q Smartphone | 5/31/2006 | See Source »

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