Word: palmer
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Dates: during 1960-1969
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...practice, the world's finest golfer looked unbeatable. Tanned and trim, Arnold Palmer (TIME Cover, May 2), spent hours perfecting his power off the tee, sent shots that seemed to soar forever in the rarefied, mile-high air of the Cherry Hills Country Club outside of Denver. On the greens, the 30-year-old Palmer had the same gentle touch that had brought him from behind in April to win the prestigious Masters, give him a big lead as the year's top money winner. Ready to turn Cherry Hills into a pitch-and-putt course, Palmer...
...very first hole, Arnold Palmer splashed into the water, and the 1960 Open was suddenly turned from a one-man romp into the most dramatic in history. With his pre-tournament perfection gone, Palmer labored like a Sunday duffer. His drives wandered about the fairways, his putts tantalizingly lipped the cup. Only his famed talents for "scrambling" kept him in the tournament at all. After the first 36 (of 72) holes, Palmer's one-over-par 143 tied him for a sorry 15th behind the surprise leader, Mike Souchak...
...Souchak began to suffer. Startled by the sudden sound of a spectator's camera, he drove out-of-bounds on the 18th, and smiled no more. Still, going into the final round, he had what seemed a safe, two-stroke lead on the field. Taut with frustration, Arnold Palmer was still floundering back in 15th place, a full seven strokes behind Souchak...
...Then Palmer began one of golf's great rounds. His first shot was fantastic: a drive that carried the green 346 yds. away. He putted for a birdie. On the second, he pulled off another astonishing shot: a 30-ft. chip into the cup for a birdie. "I really felt then I was on my way." he said later. On the third, his second shot stopped a yard from the pin to set up another birdie. On the fourth, he canned a twisting 20-ft. putt-for his fourth straight birdie. He parred the fifth, then sank...
Such journalism was inimitable. But after Bonfils' death in 1933, the Post began to resort to the all-too-imitable. In 1946, Bonfils' heirs hired a new editor, Edwin Palmer Hoyt, from the Portland Oregonian, where he had risen in twelve years from the copy desk to publisher. Sweeping out vestigial traces of the circus makeup, Hoyt gave the Post its first real editorial page, completed the Post's conversion into a sober, dependable and stodgy newspaper...