Word: palmer
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Dates: during 1960-1969
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...have the days of their golfing generation, an era characterized by a crew of salty-talking, hard-driving pros who got their formal education in caddy shacks and found their relaxation at the bar-bunkered 19th hole. The Palmer breed, now taking over, is that of the college-trained family man with an agent to line up fat endorsements and a cooler in the auto trunk for baby's bottle. Less flamboyant than their predecessors, the new pro stars are nonetheless developing into distinct, colorful personalities who are drawing the galleries as well as the paychecks. And the gallery favorite...
Cold & Bold. Win or lose, Palmer, with his daring, slashing attack, is fun to watch. He is a splendidly built athlete (5 ft. 11 in., 177 Ibs.) with strength in all the right places: massive shoulders and arms, a waist hardly big enough to hold his trousers up, thick wrists, and leather-hard, outsized hands that can crumple a beer can as though it were tissue paper. Like baseball buffs, golf fans dote on the long-ball hitter; they pack six deep behind the tee to gasp in admiration as Powerman Palmer unwinds to send a 280-yd. drive down...
...this year's prestigious Masters, a nationwide television audience got a close look at Palmer in his career's finest moment. With three holes to go, Palmer needed one birdie to tie and two to beat another young star, California's Ken Venturi, 28. Recalls Palmer: "When I came off the 15th green, everybody was cheering. I could hear them, but they weren't getting to me?if I didn't get the bird it was all meaningless to me. On 16, I hit a three-iron to get the ball up to the hole, but I eased...
...Competition. But the Masters did more than provide the occasion for an individual Palmer triumph: it showed how Palmer's contemporaries have come to dominate professional golf. Of the top four finishers, none was over 30 years old, while the greying Hogan faded badly on the fourth day, wound up tied for sixth place, and the balding Snead tied for eleventh. Among the golfers from whom Palmer will get the toughest competition in the years ahead...
...Venturi's rigid, blueprint approach to golf is the main reason he has never won a major tournament. Admits Nelson: "Ken accepted what I told him as law, maybe to the point of overdoing it." But Venturi has begun to steady an erratic putter, is the chief threat to Palmer's domination of the game. Says Venturi calmly: "I fear no player. I say that without modesty, because modesty has nothing to do with...