Word: palmer
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Dates: during 1960-1969
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Dwight Eisenhower was chipping and putting as if he were 37 instead of 73. In a charity match at Ardmore, Pa., last week, Ike paired up with Arnold Palmer, almost stole the affections of Arnie's Army in helping beat Dancer Ray Bolger and Golfer Jimmy Demaret three and two. Even with the match won, Ike insisted on finishing the full 18, stroked in a superb 40-ft. birdie putt over two rolls and a dip on the 17th green, left the golf course exuberantly, and cried to reporters, "I don't know what I would do without...
There, between the baseball scores and the fishing tables, the nation's leading golf pros have turned syndicated columnists. It can be an extremely lucrative sideline. Mark H. McCormack and Arthur J. Lafave Jr., Cleveland attorneys who handle the literary careers of Arnold Palmer, Jack Nicklaus, Doug Sanders and Gary Player, count it a poor year when their clients' bylines do not earn at least as much as their tournament play. Palmer's column, which appears in 150 papers, generates upward of $50,000 a year...
Literary Caddies. Palmer commands the added income with the effortless grace that goes into a good tee shot. An editor of Golf Digest-one of the many magazines that also buy prose from the pros-writes Palmer's copy; the line drawings illustrating the text are traced from photographs taken of Palmer in Pittsburgh in 1959. About the only editorial control that Sam Snead exerts over his column, which has been running since 1940, is to insist that he be shown wearing that familiar Snead trademark, the porkpie straw...
Tommy Armour, Gene Sarazen, Alex Morrisson-almost every oldtimer still hale enough to handle a club or a typewriter gets into the act. Gary Middlecoff, the dentist from Memphis, continues to drill out advice, though he stands farther than Palmer from the actual practice of journalism. His ghostwriter, Reporter Thomas E. Michael of the Memphis Commercial Appeal, last consulted the dentist nine years ago. "I'm very much by myself," says Michael, who has since managed six Middlecoff bylines a week-for steadily dwindling readership. Most golf columns lose readers at about the same rate that their custodians lose...
...Jack Nicklaus Arnold Palmer Juan Rodriguez...