Word: palmers
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Dates: during 1990-1999
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...came in droves to applaud, cheer and gawk at the stars. SPORTS ILLUSTRATED called the event, the 20th Senior U.S. Open golf tournament, "the biggest thing to hit the state since Pope John Paul II's visit," which happened 20 years earlier. The mere arrival in town of Arnold Palmer, about to turn 70, made headlines in the statewide newspaper, the Des Moines Register...
...senior tour has become a fixture on the American scene, reflects a larger social trend: the greater acceptance of older people performing well--indeed, excellently--in a variety of pursuits. In golf, and more recently in tennis, players who quickened the pulse of sports fans a few decades ago--Palmer, Nicklaus and Trevino, for example, and Connors, McEnroe and Borg--are back on the courses and courts, and back in the news, striving in spirited competition with their peers...
...Schwertfeger, head of the John Nuveen Co., a financial-management company based in Chicago that helped get the tennis circuit going and invests heavily in both sports. Companies are not only sponsoring the senior tournaments, they are also using several of the grizzled icons to hawk their products. Palmer has appeared in Pennzoil and Cooper Tire commercials, Lee Trevino, 59, and Connors for Cadillac. With intimate knowledge of the aches and pains of the aging athlete, Connors has been a natural for Nuprin, and Ray Floyd, 57, for Advil...
...decades ago, Palmer, along with Barber, 68, and Don January, 69, were still competitive in the regular PGA Tour when they got senior golf off to its rousing start. Even today, though these oldsters play less frequently and finish well down in the field, they are still mobbed by the fans...
These days, says Irwin, "the golf tour has evolved from a parade of stars of great magnitude" to what he describes as "a highly competitive experience," one that Irwin himself epitomizes. While he projects less personality or flamboyance than Palmer or Nicklaus and evokes less passion from the gallery, he is an intense perfectionist who still competes in regular PGA Tour events and this season stands a good chance of being the senior tour's leading money winner for the third consecutive year. To critics of his lack of pizazz, Irwin responds, "Playing great golf ought to be enough...