Word: palmers
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...recent survey, Burns asked advertising creative directors and corporate marketing executives which athletes they would most desire to pitch their wares. Gordon trailed only basketball deity Michael Jordan and golfers Tiger Woods and Arnold Palmer. "Gordon came at the perfect time," notes Charlotte, N.C., Motor Speedway president Humpy Wheeler, "very similar to the mid-'50s for the PGA, when TV finally figured out how to televise a match and Arnold Palmer was sitting right there. Boom, it was all they needed...
That's all the marketers need to hear. Notes Charlotte's Wheeler, who has seen all of NASCAR's 50 years: "He's got the potential of doing what athletes like Palmer and Ali, Joe Namath and Babe Ruth and DiMaggio did, and that is to transcend the sport they're in." At 200 m.p.h., that may be especially easy...
...Palmer said her efforts would also involve measuring the problem and examining the experience of the illness on the parents...
...becoming more of an issue as babies are being released more and more early," Palmer said...
Though the problem can be genetic, Palmer said it can also occur in "normal" babies...