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...lines, they can now find national-brand merchandise as well as labels bearing the names of celebrities. In the jeans department, Levi's can be found next to Sears' familiar Tough-skins. The men's departments have an Arnie line, named for Golfer Arnold Palmer, which includes $95 tweed sports jackets, and will soon carry Johnny Carson suits. Women can find garments bearing the labels of Model Cheryl Tiegs and Tennis Player Evonne Goolagong. Adding fashion to its fundamentals has been a surprising hit. The Tiegs line has generated an estimated $200 million in sales during...

Author: /time Magazine | Title: Sears: New Look for the Top Retailer | 12/5/1983 | See Source »

...wealth was used for direct mail, a telephone bank, literature distribution and massive television advertising. The Times reports. An advertising effort so incredibly well-funded was bound to work, and it did. But does "one dollar, one vote" truly represent democracy? Bruce Brandt '86 Show-Man Chen '86 Brian Palmer '86 Steven Smart '86 James Thomas...

Author: NO WRITER ATTRIBUTED | Title: Money Talks | 11/16/1983 | See Source »

...first time, the team has been assigned its own trainer and stretcher, and plays its home games on a new regulation-size rugby pitch, behind the Palmer-Dixon Tennis Courts...

Author: By Steven M. Arkow, | Title: Harvard's Pig Roasting Ruggers Capture Ivies if Not Rucked Over | 11/5/1983 | See Source »

That's just what happened to Harvard's wonder-player Elizabeth Evans yesterday at Palmer Dixon courts. Evans, ranked number one in the East, was upset 7-6, 6-4 by Brown freshman Stephanie Fusco in a tense duel...

Author: By Paul DUKE Jr., | Title: Brown Freshman Terminates Evans' Perfect Season, 7-5, 6-4 | 10/29/1983 | See Source »

Women's tennis, New England Championships, Palmer-Dixon Courts (today and tomorrow...

Author: NO WRITER ATTRIBUTED | Title: Scoreboard | 10/29/1983 | See Source »

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