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...Personals were started in 1932 by Poet Louis Untermeyer, who wanted to sell a pet donkey. He sold the beast so quickly through an S.R.L. ad that other readers began inserting bright ads for old books, jobs and pen pals. Palship sometimes ripened into marriage. Lecturing in Tulsa once, Editor Norman Cousins was joyfully kissed by a young woman who gurgled that she had met her husband through a Saturday Review Personal; he had lived only four blocks away all the time. One woman who asked for male mail and signed herself "Oil Widow," was deluged with 800-odd letters...

Author: /time Magazine | Title: The Press: Strictly Personal | 1/14/1952 | See Source »

...palship was not the only thing S.R.L. had outgrown. By adding reviews of phonograph records, art, theater, radio and movies and articles on travel and international affairs, S.R.L. had become more than a bookish magazine. Its circulation had risen from 32,000 to 110,000 in a decade and it was solidly in the black. With last week's issue, S.R.L. officially noted its broader outlook; it clipped the of Literature off its cover title. S.R.L.'s editors wanted to call the magazine the Saturday Review when it was founded in 1924, but the title was then used...

Author: /time Magazine | Title: The Press: Strictly Personal | 1/14/1952 | See Source »

Shirts off. Sherman is a big, tanned, affable promoter who has also maintained palship with several big U.S. hoodlums and has been accused of acting as a link between underworld big shots, politicians and businessmen. (Although never convicted, J. Edgar Hoover once called him "one of the most prominent [U.S.] criminals.") Last week, however, Sherman remained unabashed by these hard names. He described himself as a simple businessman, and spoke of O'Dwyer as an ingrate...

Author: /time Magazine | Title: INVESTIGATIONS: Old Pal O'Dwyer | 8/27/1951 | See Source »

Hero of The Miracle is two-fisted Broadway Pressagent Bill Dunnigan. Bill always wore white spats, but "he believed that there was in the human heart a greater and deeper emotion than the thing commonly called love." Its name: "Palship." One day, goodhearted Bill discovered a tuberculous Polish girl in a burlesque house, got her the leading role in a movie. She played it like the great actress she had always pined to be-and then collapsed. "Bill," she gasped, "have the bells [of my home town] rung for pop-and me. . . . [And] some little girls with white paper wings...

Author: /time Magazine | Title: Books: Dunnigan's Wake | 9/16/1946 | See Source »

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