Word: pamphlets
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...years, The New Yorker Magazine has been either fat enough or finicky enough to indulge its stubborn allergy to Madison Avenue exaggeration in advertising. It takes such a stringent view of overstatement that it once rejected a testimonial touting a how-to-golf pamphlet which offered the duffer the utterly unnecessary suggestion that he "stay out of traps." Since Arnold Palmer had just lost the Masters tournament by landing in a trap, The New Yorker sent the copy back to the agency, along with the advice that the agency might consider sending Palmer a copy of the book...
...hearing the Annunciation from the angel of the Lord, St. Joseph is not even named in the liturgy of the Mass, which so honors 27 other saints. Last week a widespread campaign was under way to remedy this omission; sent to every Catholic prelate in the world was a pamphlet marshaling the arguments for St. Joseph's inclusion...
...take place in 1962. Father Filas urged the documentary and research center at St. Joseph's Oratory in Montreal to organize a campaign to put St. Joseph's cause on the council's agenda; other centers of "Josephology" in Italy and Spain were enlisted, and the pamphlet to prelates was the first result. The ecclesiastical reaction so far, says Father Filas, has been "very encouraging." Of the church's 420 cardinals and archbishops with dioceses, more than 200 have already let it be known that they favor St. Joseph's inclusion in the Mass...
Digging In. Much of that preparation was a matter of just plain digging in. The U.S. was preparing for a gopher existence, if necessary, and the national bestseller was a 32-page Department of Defense pamphlet, The Family Fallout Shelter. Until August, monthly requests for the free booklet had averaged 260,000 copies. But during the next four weeks, 2,400,000 copies were distributed, and in the first half of September, even that rate doubled...
Compressing a momentous year of wartime history into a few sentences, a new State Department pamphlet titled Background-Berlin, 1961 has drawn strong complaints from Republican Congressmen because it seemed to blame Dwight Eisenhower for allowing the Russians to capture Berlin. Last week the State Department announced that the questioned passage would be rewritten. The Department's backtracking was appropriate-for in fact the cold-war history of Berlin is one that keeps getting added to, but has seldom been added up right...