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That implacable leaper at conclusions, British Historian Arnold Toynbee, 72, now trains his erudition on a new target. He calls it "Madison Avenue"-by which he means not only U.S. advertising, but also the affluent society and much of U.S. business philosophy. In a remarkable, just published pamphlet-based on a speech delivered at Williamsburg, Va., in June-Professor Toynbee roundly condemns "Madison Avenue" as un-Christian and basically unAmerican...

Author: /time Magazine | Title: Advertising: The Real Enemy? | 9/22/1961 | See Source »

Though Africa's hot-eyed nationalists wear European suits and talk knowingly of constitutional provisions and voting qualifications, they are well aware that many African tribesmen are still more impressed with black magic than political oratory. Last week an official pamphlet issued by the Southern Rhodesian government reported that some black leaders, unable to fire up their loyal constituents in the cause of black nationalism, have tried to fan antiwhite feeling by more primitive means...

Author: /time Magazine | Title: Southern Rhodesia: Pigs for Burumatare | 7/14/1961 | See Source »

...cudgels in their own fashion. "Communism," the Baghdad daily Al-Fajr al-Jadid explained to its readers, "is to all intents and purposes a Jewish concept." READ ABOUT THE PART PLAYED BY THE ISRAELI COMMUNIST PARTY IN GUIDING THE COMMUNIST PARTY OF IRAQ, blared a hot-selling pamphlet in Cairo, obviously subsidized by the government at 8? a copy...

Author: /time Magazine | Title: Middle East: Anti-Communist Rally | 6/23/1961 | See Source »

...Exchange" at the rate of 1,000 a week, and Heloise is something of an island vogue. Last month, when the Advertiser gave a luncheon in her honor, 800 faithful readers bought tickets in advance. Heloise's column now appears in two mainland dailies. She has published a pamphlet of labor-saving household tips (the first edition of 5,000 sold out in three days), and is in steady demand as a lecturer. Still an inveterate hair sprayer, she has changed color at least nine times-including blue, purple and green-since Editor Chaplin first...

Author: /time Magazine | Title: The Press: Island Rapport | 6/23/1961 | See Source »

Having got that obvious but long-obscured target into focus, the pamphlet went on to say that "there is no known upper limit to human ability, and much of what people are capable of doing with their minds is probably unknown today." What is known is that "the rational powers of any person"-including the supposedly dull-"are developed gradually and continuously as and when he uses them successfully." Other points...

Author: /time Magazine | Title: Education: The Goal: How to Think | 6/9/1961 | See Source »

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