Word: pander
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...withstanding all this and the scornful claim of the cognoscenti that after all the Pops are not cultural but pander to the vulgar taste for the simple and obvious, the Vagabond will attend them, and will be seen almost any night, armed with the proper sustenance and a cigar, listening to the music and wishing that the beer were real and that he were sitting under the cool and fragrant shade of the linden trees in--But that is pure nostalgia...
...great-great-grandson, Cornelius Vanderbilt IV, a gangling 26-year-old youth in 1924, set out to pander to the public by founding three tabloid newspapers, against the wishes of his family. He used on his masthead the phrase: "The public be served." Within two years, his tabloids (in San Francisco, Los Angeles, Miami) went bankrupt (TIME, May 10, 1926, et seq.]. Vanderbilt IV then functioned as special writer for the Hearst New York Mirror, appealed to the masses with sneering remarks about his family's plutocratic mansion on Fifth Avenue, Manhattan...
...first issue of Divorce appeared. It was printed on cheap paper, eight pages, tabloid newspaper size. It contained few advertisements, only one photograph. Newsstands hawked it for 10? a copy. But it had a purpose. Its leading editorial said so: "The purpose of Divorce [a weekly] is not to pander to the seeker for the sensational, but to serve, in such measure as it can, to preserve the sanctity of the American home. Divorce may be seemingly sensational in title, appearance and the character of its news, but it serves a real purpose in giving emphasis to the details which...
...plays which pander to the non-representative vulgarian audiences of New York, upon whom the producers depend almost entirely; have become in recent years more and more vulgar; the themes more sensational, and the language more blasphemous...
...turn a deaf ear to his flattery. Mr. Van Vechten, said Mr. Lyles, had only brought shame upon Negroes by taking an "esthetic" interest in their art. Mr. Van Vechten's real purpose, said Mr. Lyles, was to encourage and exaggerate Negro vulgarity and thus, subtly, pander to the "white supremacy" notion of Nordics. Let Florence Mills beware of Carl Van Vechten lest she, pride of "Race People," lose race caste...