Word: pannenborg
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Many stumbling blocks remain. As Eduard Pannenborg, Philips' vice president for research, points out, "Much of what we have in Europe works out as an Uncommon Market. A lot of our thinking is still nationalistic." Some entrepreneurs and government officials are hopeful about a Community initiative called the European Strategic Program for Research and Development in Information Technologies (ESPRIT). Its proponents believe that the $1.3 billion five-year plan for cooperative research in microelectronics and data processing could lead to at least a partial, Europe-wide standardization in products of the future. Twelve participating ESPRIT companies agreed in March...
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