Word: panning
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Dates: during 1970-1979
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...American carriers on the New York-to-London run, Pan Am and TWA, intend to announce their own plans for Skytrain-cheap travel soon, perhaps next week. The plans will be closely scrutinized by other airlines, especially those flying the hotly competitive North Atlantic routes, where four out of ten seats are empty on an average scheduled flight. Though neither Pan Am's nor TWA's packages will be identical to Laker's, they will both offer just about everything Skytrain does, plus a few things more...
PICK-A-WEEK. Pan Am aims to match Laker's $236 round-trip price but not his no-reservations style. Instead, the airline plans yet another new entry in the ever growing list of advance-booking schemes. A traveler who wants Pan Am's bargain rate will have to make a reservation at least three weeks ahead of time and be prepared to put up with some uncertainty: he can choose the week in which he wants to leave, but the airline has until a week before the start of the selected period .to inform...
...Pan Am's scheme would offer a measure of certainty for travelers who would not care to wind up loitering at the airport waiting for a seat-as they could under the TWA or Laker plans. But stand-by service might appeal more to those unable to make their reservations well in advance, as Pan Am will require. Unlike Laker, whose stripped-down service will not include meals, drinks or movies, both Pan Am and TWA plan to offer their discount passengers all the economy-class amenities, perhaps at a small surcharge over the Skytrain price for some...
...Freddie Laker concerned about his IATA competitors? No, to listen to him. Says he with a chuckle: "If Pan Am wants to dilute its earnings and go broke, why should I worry?" In fact, Pan Am seems likely to survive. After eight years of losses caused by a recession-induced downturn in international air travel at a time when it had spent heavily on new jumbo jets, the airline is now apparently on the mend and has reported its first profits for the month of May since...
Although North Atlantic scheduled air travel was up about 9% for the first quarter of 1977, the increase would have been even greater had it not been for the stiff competition from charter airlines. Industry experts believe Pan Am's and TWA's experiments on the London route could show the scheduled carriers how to lure cost-conscious travelers without cutting into present economy-class revenues. After all, with more than a quarter of all Pan Am's seats between New York and London now being flown empty, every seat sold to a passenger who would...