Word: paper
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...science students as the first arrivals, but look at our forum and you'll see a chartered accountant, a retired policeman, and a middle-aged punk all pulling in the same direction," Jonathon Than of the U.K. Pirate Party says. "A month ago getting our name on a ballot paper was a daunting task, today it's an inevitability...
Americans don't need to use an SUV every time they go to the bathroom. Which helps explain why this spring a mainstream brand, Scott, started offering toilet paper made with 40% recycled fiber. Switching to such material could make a big difference: the NRDC estimates that if every household in the U.S. replaced just one 500-sheet roll of virgin-fiber TP a year with a roll made from 100% recycled paper, nearly 425,000 trees would be saved annually. (See pictures of the world's most polluted places...
Hence Greenpeace's four-year-long campaign to pressure paper companies like Kimberly-Clark - which makes Kleenex, Scott and Cottonelle, among other brands - to stop cutting down virgin forests. Says Lindsey Allen, Greenpeace's forest campaigner: "We know it's possible to act differently...
...possible - but few Americans are doing it. Toilet paper containing 100% recycled fiber makes up less than 2% of the U.S. market, while sales of three-ply luxury brands like Cottonelle Ultra and Charmin Ultra Soft shot up 40% in 2008. Compare the U.S. desire for an ever plusher flush with the more austere bathroom habits of Europe and Latin America, where recycled TP makes up about 20% of the at-home market. Recycled material simply can't match the level of comfort that virgin fiber provides - and that U.S. consumers have come to expect. "They...
...there a decent hybrid? Not from an environmental perspective. Greenpeace isn't a fan of Scott's new Naturals line because less than half the toilet paper is recycled material - and because its manufacturer has yet to adopt a less toxic bleaching process. And the group is only lukewarm about Marcal's Small Steps, which is 100% recycled but contains less than 50% postconsumer material, i.e., the paper you recycle at the office as opposed to scraps from manufacturing and other sources that have never been processed into consumer goods...