Word: paper
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...Looks like crap, it is crap," Bauer explains while holding up your average business card, one that creases, tears, and does all sorts of dreadful things that paper is wont to do. "And it's the same size as every other business card you guys just gave me!" (What guys, Bauer never says, and we won't ask, because that hair is scary). As he leans in for the pitch - "I will never make a criticism ... without offering a RE-SO-LU-TION" - things start to get weird(er). While cheesy '80s music plays in the background, Bauer proceeds...
...great deal of research in the past decade has shown how this process works. In 2000, psychologists Mark Muraven and Roy Baumeister published an influential paper in which they observed that self-control is like a muscle: it weakens after you use it. For example, say you exert self-control by avoiding strawberry shortcake and opting for asparagus instead. Now your self-control is enfeebled, so rather than turning to that Tolstoy novel you vowed to finish, you watch a Simpsons rerun instead. Your self-regulatory resources can also be expended by, for instance, taking a test or enduring...
...answer the question, the authors of the paper replicated an experiment from an important 2007 Journal of Consumer Research study. That paper (here's a PDF) found that people whose self-control had been depleted by taking a demanding test were willing to spend more on items like watches and cars than those who didn't take the test. The Yale and UCLA researchers changed the experiment by having their test subjects read a sad story before putting a value on the same consumer goods. In the story, a struggling waiter arrives at his fancy restaurant hungry...
...Paper is everywhere. Manila folders burst out of shelves in the publicity hallway, overflowing with press releases and reviews for past titles. Books fill the offices of the small three-story building. Clothbound volumes decades old press up against colorful editions published this year. Jacket covers hang on the walls in lieu of pictures.These people love books. Welcome to the Harvard University Press...
...baptism initiative five years ago to mock the practice of baptizing infants too young to consent to religious rites. Their web site invites visitors to "Liberate yourself from the Original Mumbo-Jumbo that liberated you from the Original Sin you never had" and allows them to print out a paper certificate that uses quasi-formal language to "reject baptism's creeds and other such superstitions." But in recent months, as tens of thousands began to download the certificate, organizers realized that they had struck a chord with atheists and once-devout church members who are leaving churches they...