Word: paperback
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...strategy worked sensationally well. Since the New Testament appeared in 1966 as Good News for Modern Man (also called Today's English Version), it has become the alltime paperback bestseller (52.5 million copies). In 1967 eight translators began the Old Testament, a far more difficult task...
...make us realize how they matter and that we can and should keep them alive. Written to save the landmarks that mark the geography of American communities and their collective memories, the book is not a coffee-table volume of Historic Architecture glossies. It is a handbook, available in paperback, demonstrating how and why architecture is forgotten, showing in what ways the aesthetics of ordinary buildings matter, and outlining methods of preserving the structures that make only minor architectural statements, but create the mood of a living place...
...coordinator of activities among Black September, the I.R.A. and Basque separatists. His replacement: the mysterious terrorist known as "Carlos," who in 1975 engineered the kidnaping of representatives of the Organization of the Petroleum Exporting Countries. The book provides the factual grist for a gross of paperback thrillers...
Survival Books. Zanuck and Brown have an author who is willing to try. They have hired Anne Edwards, 49, to write "a deep, rich and complex novel" from which the screenplay will be adapted (the novel will be published in paperback at the same time the movie comes out). Says Brown: "Bear in mind that this is not the kind of project where a screenwriter can just sit down and write 'fade in.' " Even so, the producers want an outline this fall and the finished novel within a year...
...smallest of these pluses. The average royalties on college textbooks bring the author a meager 14 per cent of net receipts, although each book has a different rate. This income is not based on list price, but rather on discount over-the-counter prices--many on second hand, paperback, and drastically reduced editions. Ezra Vogel, professor of Sociology, who lectures in Sociology 114, "Japanese Society" from two books he has written on social class structure in Japan, says that the ten cents the University of California Press sends him for every copy of his $2.95 book sold, amounts...