Word: paperback
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...leather-bodied old brujo and his academic straight man first found an audience in the young of the counterculture, many of whom were intrigued by Castaneda's recorded experiences with hallucinogenic (or psychotropic) plants: Jimson weed, magic mushrooms, peyote. The Teachings has sold more than 300,000 copies in paperback and is currently selling at a rate of 16,000 copies a week. But Castaneda's books are not drug propaganda, and now the middle-class middlebrows have taken him up. Ixtlan is a hardback bestseller, and its paperback sales, according to Castaneda's agent Ned Brown, will make...
Mickey, played by Michael Caine, is the definitive hack, the proudly profane author of dozens of paperback thrillers, any one of which would make the novels of Mickey Spillane read like the collected works of John Ruskin. He turns out his books at the rate of 10,000 dictated words per day-just like Erie Stanley Gardner-and markets the finished products under a variety of exotic pseudonyms (like O.R. Gann, "a leading authoress," or "the struggling Nigerian author, S. Odomy"). He also adopts a zealously sleazy lifestyle and a cheap line of patter to fit his chosen profession...
...labels: Granola, mung beans, Tiger's Milk, lecithin, all at nonsensical prices. Vitamin E, he learns, is expected to cure everything but the common cold; Vitamin C takes care of that. Adelle Davis has become the Brillat-Savarin of the counterculture. Her self-help books beckon from the paperback rack: Let's Get Well, Let's Have Healthy Children, Let's Eat Right To Keep...
...Congratulations on a good job on "Biological Imperatives" in the new section THE SEXES. Please correct two oversights: the book, Man and Woman, Boy and Girl, was co-authored by Anke A. Ehrhardt and myself, and it is available as a paperback for $3.50 (Johns Hopkins Press...
...continuing paperback revolution in children's books is doing wonders for parents, schools and libraries that have grown numb over the cost ($4.95 and up) of any hardback books for the young. Led by Dell and Viking, more and more publishers lately have been bringing out durable, attractive and low-priced paper editions of children's classics, new and old. Among the greats, near greats and notables now available...