Word: paperback
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Beyond the Gates. There are pitfalls, of course. Most of them are detailed in 4 days, 40 hours (175 pages, $5, Bursk and Poor Publishing), a paperback survey edited by Mrs. Riva Poor, a Cambridge management consultant. A few companies gave up the four-day week because their customers refused to adapt to the new schedule. Some workers complained of fatigue because of the longer days. Other firms rushed into a four-day week without sufficiently preparing their work force, then found that they had to raise wages to make the change in hours acceptable. Among companies that switched successfully...
...paperback edition of Lillian Ross' Picture reminds us of the legendary stature Huston once attained. The story of the making of Huston's The Red Badge of Courage, it is a tragicomic chronicle of the director's attempt to make a film which was conceived in form and substance to cut against the traditional grain, at a time when convention-breaking was not fashionable; at a time when studio heads could still dictate how a film should be produced...
Close to 1,000,000 copies of Segal's hardcover book are in print. Love Story is still number one on the bestseller list?while a 95¢ edition is the top-selling paperback. Now comes the celluloid version, manipulating audiences with contrived bathos. Let's see . . . if just the people who bought the book go to the movie and take someone they love, that's 12 million tickets at $3 apiece . . . No wonder Love Story has enjoyed the largest opening-week grosses in the history of American cinema. No wonder that on Christmas Day, when it opened across the country...
...course, some of the reviewers have made too much of this. Segal's fairy tale has more staggering implications for the GNP than it does for literature. College bookstores are peddling the paperback by the carton, no longer pretending even to unpack the crates...
...idea was The Bible Designed to Be Read as Living Literature, a version pepped up by the elimination of routine "begats" and archaic punctuation. S. and S. published numerous how-to manuals as well as Will Durant's exhaustive histories, and also took a lead in bringing the paperback into general circulation...