Word: paperback
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...last year, she moved to New York to "turn on the major Wall Street houses." Now, C.E.P. has about 800 subscribers for its regular research publications-including banks, investment houses, foundations, universities and more than 40 corporations. Harper & Row has already published one of its special reports as a paperback. Borrowing the methods of securities analysts, the Council's staff of 20 interviews company officials, spot-checks the results for accuracy (both in the field and with outside specialists) and then compiles its surveys. So far, C.E.P. has issued six reports, covering corporate performance in military contracting, minority hiring...
...Beethoven year may have worn out some performers, but not the welcome of the music itself. The LPs have come along by the truckload. The books have been fewer, but choice-notably Thayer's century-old pioneering biography (newly reissued in a one-volume paperback; Princeton, $6.95) and the more compact Beethoven: Biography of a Genius, by George R. Marek (Funk & Wagnalls, $10). Marek, an American of Viennese birth and a former General Manager of RCA Records, has produced a fair, frank and freshly researched study of one of the most fascinatingly contradictory personalities in all the arts. Marek...
Diagnosis: Love Story. There's a lot of it going around. Nearly 418,000 hardcover copies, for one thing. Plus 4,350,000 copies of a 95? version−the largest paperback first edition in history.* Plus the film, wrapped in glittering Ali MacGraw and Ryan O'Neal, just in time for holiday giving...
...nonsecret: vitamin C, which was isolated in 1928. The vitamin-also called ascorbic acid-has never received its due, Dr. Pauling says, partly because the drug companies cannot make enough money out of it and partly because doctors generally prescribe doses just large enough to prevent scurvy. In a paperback, Vitamin C and the Common Cold (W.H. Freeman & Co.; $1.95), Pauling recommends a daily 250-to-10,000 milligrams to keep colds from being caught, plus a crash dosage of 500-milligram tablets to kill them once they're started. Initial response to his finding...
Sunday, "Love Story" headed the best-seller list for the 29th consecutive week, a new record. And yesterday, the largest single printing since the invention of moving type-4.5 million copies of "Love Story" in paperback-became available for public consumption...