Word: paperback
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...Rembrandt can be seen and Mel ville can be read; but Marlowe or Moliere are pale shadows in paperback. They must be performed on the stage to come alive, and the commercial theaters are not going to underwrite such performances. Only professional repertory companies, through constant revivals, can preserve the history of the drama in a meaningful form. Similarly, when the art of theater is to be advanced, only a company that is not hooped to commerce can try something new and almost certainly unpopular without fear of financial ruin. By and large, the American theater ignored the obvious need...
Harrington helped to make it so. His book, The Other America: Poverty in the U.S., has sold 70,000 hard-cover and paperback copies. It impressed Jack Kennedy, who used the Harrington phrase "the invisible poor" in his speeches. Presidential Economic Adviser Walter Heller is thoroughly familiar with Harrington's thin, 191-page volume; when Heller told Johnson that he had been assigned by Kennedy to draw up an anti-poverty program, Lyndon agreed that it was a good idea. It is especially a good idea for politicians in an election year too. Only last week the President named...
...lecture system as a means of conveying information is a tedious anachronism made finally obsolete by the invention of paperback books. In most cases (with the major exception of some natural sciences courses), time spent in lectures is a waste both for the instructor and the student. Mimeographed transcripts of lectures--which rarely change anyway--would give the student more information in less time. It would be foolish, of course, to dispense entirely with lectures, as some professors are superb showmen with clear inspirational value. But by making lectures one of the College's major contributions to formal education...
...This is the most important document ever to come before a Church Assembly," said the Rt. Rev. Kenneth Riches, Anglican Bishop of Lincoln. The document is a dry, statistic-laden paperback called The Deployment and Payment of the Clergy. But behind that grey title it is an incisive, reform-demanding anatomy of Christian Britain and the Church of England...
...costs, PHB hops to get publishing houses to donate paperback books...