Word: paperback
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...died as he had lived-violently, sensationally and in squalor. The operator of a cheap rooming house near the Bowery found Bodenheim, 60, and his third wife, Ruth Fagan, 35, dead in a sleazy furnished room. The poet sprawled on the floor, a paperback copy of Rachel Carson's The Sea Around Us propped awkwardly on his chest, covering a .22-cal. bullet hole. On a bed beside him was the barefoot body of his wife, her face cruelly beaten and a deep knife wound in her back. The murderer had locked the door behind him with a padlock...
...most preoccupying subject in the U.S. book trade just now is the future of paperbacks-and the chance of finding a big market for paperback originals as well as for reprints. But in all the chatter, few ask the question: How good is the stuff being published? The talk runs, instead, to sales and distribution problems, to authors turning from established publishers to the better royalty deals and bigger circulation promised by the paperback newcomers...
...simple fact is that while reprints have been aiming at generally higher quality, paperback originals worth reading have been extremely rare. No first-rate U.S. novelist has yet left the conventional publishers, and all the paper publishers together have not turned up a promising newcomer...
...PAPERBACK book publishers are astonished at the record-breaking sales of Signet's 75? reprint of James Jones's From Here to Eternity, especially since many of them thought the price too high. When the first printing of 500,000 copies sold out in six days, Signet ordered a second edition of 300,000 copies, sold it almost as fast. Signet now expects to sell more than 1,000,000 copies by the end of the first month...
...success is the big thing in life. He suggests that Mollie, in her concern for nonprofit community centers, is on a much sounder tack than Bart. But these didactic reflections should not seriously interfere with the sale of the book, either in hard covers or in the inevitable paperback reprints...