Word: paperback
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...fantasy, and we can get out." It is no wonder then that videocassettes like I Dismember Mama and Halloween are favorites on the rental circuit, that Aliens and Friday the 13th, Part VI: Jason Lives were among the top movie grossers of the summer, and that, in paperback, Stephen King now outsells James Michener and Robert Ludlum...
...Chrysler from the brink of financial ruin to robust health and considerable profits. And, yes, he has become a household name as the earnest TV pitchman for his company's cars. He is also the author of the best-selling autobiography ever (more than 5 million copies, hardcover and paperback, are in print) and a proud patriot who raised $277 million for the restoration of the Statue of Liberty and Ellis Island. But Iacocca has said he is "repulsed" by the world of politics and its "dirty tricks" and has often stated his resolve against seeking elective office. Nevertheless, this...
...full-time service representatives who take 1,100 telephone calls a day; Microsoft's 50 operators field 1,800. The current ambitious goal of WordPerfect is to have its 70 support staffers answer at least half of its 1,500 daily calls. Says Adam Osborne, president of Paperback Software: "You have a better chance of winning the lottery than of getting through on some toll-free lines...
Some software manufacturers have begun charging for what they used to provide free. MicroPro still lists its overburdened customer-service number but also offers a $90-per-year premium service contract with an unlisted help line. Bargain-basement software firms like Paperback take credit-card numbers, time calls with a stopwatch and charge customers by the minute. One result: fewer queries. "If people have to pay a few dollars for the phone call," says Osborne, "it's amazing how smart they...
...trashy bestseller to take to the beach with you, there are a number of bookstores around the Square you can try. Words-worth (30 Brattle St.) is well-organized and has the best service of the bunch, as well as a small discount. Right across the street, Paperback Booksmith (25 Brattle St.) stays open until mid-night every day of the week. It stocks a wide variety of general reading and has a different selection of classical music to browse to daily...