Word: paperback
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...Brand believes he can capture the new computer culture between book covers, and Doubleday & Co. is betting a record sum that he is right. On the basis of a twelve-page outline, the New York City publishing house advanced Brand a whopping $1.3 million to produce an oversize paperback that will guide readers through the maze of personal-computer tools, including commercial software, free software and electronic library services. The book will be called The Whole Earth Software Catalog and reflects Brand's unique point of view...
...obvious choice to play the main character. In Murder on Location, a hard-boiled tale of Hollywood low jinks, the sleuthing hero is an actor, just like George, a private pilot, just like George, and is named-you guessed it-George Kennedy. Avon books has run off 185,000 paperback copies and the film rights have already been snapped up. As for the plot, well, the book jacket copy says it all: "Lights! Camera! Murder! The picture had box-office bucks written all over it. Top talent, a big budget and a great script. Until someone on the set started...
Down the block, the Paperback Book smith and Wordsworth also cater to the literate night owl--both stay open almost until midnight every night except Sunday, when they close at 11 p m Skip the Booksmith, however despite a 15 percent discount on hardcover books its stock is predominantly mass market schlock Wordsworth offers a more extensive and inspired collection as well as discounts on paperback and hardcover books Harvard Bookstore another evening favorite, features high quality new release in addition to its extensive collection of used textbooks and paperbacks...
That's from Native Intelligence by Raymond Sokolov '63 (first published in 1975, now available in a newly released paperback edition or in Widener under American Literature, level 5). What more? Read/Shouldn't Be Telling You This, by Mary Breasted '65, a book that includes this vignette...
...study, "Living with Nuclear Weapons," will be released simultaneously in hardcover by Harvard University Press and in paperback by Bantam Books on June 1. Its publication culminates a year-long project that began last June when President Bok announced in his commencement address that the University should help to educate the public by providing an objective report on nuclear issues...