Word: paperbacked
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Dates: during 1960-1969
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College humor magazines have taken a special delight in kidding TIME. The Harvard Lampoon's effort last year attracted a paperback publisher, who had 150,000 copies printed. Its lead story began, "Dawn came up over the China Sea in the usual fashion last Thursday" and moved on to the punch line: "Viet Nam had disappeared...
...enough to be played by children without suffering scratches, dirt or bent needles. While an LP is designed to last for 75 playings, a tape will last five times that long. The new eight-track cartridge (price: from $4.95 to $10.95) is about the size and weight of a paperback book, requires no threading or rewinding. The driver can easily slip it into the dashboard player without taking his eyes off the road; it plays through four speakers-usually mounted in the front and rear doors-without interference from bumpy roads, tunnels, bridges or commercials. President Johnson has stereotape players...
...J.R.R. Tolkien, 74, a retired Oxford philologist, the Rings trilogy was first published in the U.S. twelve years ago, had a small but dedicated coterie of admirers, including Poet W. H. Auden and Critic C. S. Lewis, but languished largely unread until it was reprinted last year in two paperback editions.* Since then, campus booksellers have been hard put to keep up with the demand. At the Princeton bookstore, says one salesman, it is the "biggest seller since Lord of the Flies...
...measure of national interest in this device is a sleeper bestseller titled How to Avoid Probate (Crown; $4.95). Written by Norman F. Dacey, who calls himself "America's best-known estate planner," the hefty paperback consists of a 50-page blast at lawyers and 300 pages of assorted forms that readers are urged to use in setting up revocable living trusts. In Dacey's version, a man puts most of his estate into life insurance, makes a bank trustee but directs the bank to invest the estate in a mutual fund. While the bank pays his heirs...
...meaning a soft-cover book marketed like a magazine. Putting that word to work, Shimkin and three other men in 1939 founded his Pocket Books, Inc., the world's most voluminous softback-book producer, with an annual sale of $20 million from its 20% slice of the mass paperback market in the U.S. Another Shimkin word is "biblio-therapeutic," meaning books that help people. With such books, notably Dale Carnegie's How to Win Friends and Influence People (12 million copies sold in all editions), Shimkin has helped to build Simon & Schuster, in which he is a partner...