Word: paperbacked
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...short tours that he believes will be unproductive. He explains: "Some authors give this backward projection, and I tell the publisher they are only hurting themselves." Promotional travel usually gives the biggest boost to the biggest books. According to Esther Margolis, vice president for publicity of Bantam Books, the paperback sales of Peter Benchley's Jaws doubled, from 4 million to 8 million, after the author made the rounds...
...their trade, reporting the death throes of the Administration they were instrumental in bringing down. Their new book, The Final Days, to be published by Simon & Schuster (see box), is already an assured commercial success and, their agent believes, a cinch to set a new record for a paperback sale. They remain leaders of the Watergate industry they helped to found with their revelations. They are competing now with other reportage and memoirs, even novels (John Ehrlichman is about to publish one) by the people they helped to drive out of public office...
Employees at the Harvard Square branch of the store honored the picket lines although they were not involved in the contract dispute. Paul Ohrans, vice-president for operations of Paperback Booksmith manned the store with other managers during the strike...
Picketing ended at Paperback Booksmith yesterday, as workers approved a three-year contract with Learning Resources Incorporated (LRI), the parent company of the store...
Employees of other - Paperback Booksmiths in the Boston area crossed the picket lines. Peter Van Delft, vice-president of District 65, yesterday cited a recent Supreme Court decision banning picketing in privately-owned malls as largely responsible for the lack of support in the other stores...