Word: paperbacked
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...hungry author, yesterday's get-rich-quick formula was to produce a popular success and then sell it to the movies. Today, Hollywood's supremacy as the fountainhead is under serious challenge by the paperbacks. Once little more than literary scavengers prospecting the bestseller lists for low-risk, high-return reprints, the paperback publishers have risen on soaring profits to the estate of a wealthy and indiscriminate buyer that no writer can afford to ignore...
...Paperback Loophole. Before John Le Carre's The Spy Who Came In from the Cold hit the bestseller lists and stuck, the right to reprint it was worth only $25,000 to Dell Publishing Co. Last month, with Le Carre's ability to sell no longer in doubt, Dell doled out a thumping $400,000 to republish his new spy story, The Looking-Glass War, which will come out in hard cover this fall...
Kathleen Winsor got $500,000 from Pocket Books for paperback rights to her next book, as yet unpublished. James Michener's next plot exists only in a rough draft, but that did not deter Fawcett from paying upwards of $700,000 in advance for the privilege of reprinting...
...Some paperback concerns are now shrewdly buying writers instead of titles. No author really likes to split his reprint royalties with his publisher-a standard clause in most contracts-and the paperbacks have found him a loophole by entering the hard-cover field themselves. For the sake of the writer's pride, they first publish the edition that goes on the library shelf and commands the reviewer's eye, followed by the cheap edition for the nation's pockets-both under the same contract...
...diet craze: drink all the martinis and whisky you want, stow away marbled steaks and roast duck, never mind the fats. Forget calorie counting, but avoid sugar and starchy foods as though they were poison. Adherents of the fad take as their battle cry the title of a paperback booklet, The Drinking Man's Diet (Cameron & Co.; $1). The book's contents are a cocktail of wishful thinking, a jigger of nonsense and a dash of sound advice...