Word: paperbacked
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...sidewalks along the city's larger streets are lined with small roadside enterprises. Vendors display fruits, vegetables, small paperback booklets and trinkets. Old women and men sell popsicles and tea to pedestrians. Three young women stand in an outdoor restaurant, preparing fried bread and dumplings. The restaurant, like all other privately owned enterprises is relatively new: it has not been long since the Chinese government prohibited all private businesses. Now, however, private enterprises are encouraged. These small businesses are viewed as a source of employment for the millions of Chinese who are unemployed while waiting for the government to "distribute...
Columbia Records' Pac-Man Fever (sample lyric: "I've got Pac-Man fever/ I'm goin' out of my mind") was No. 9 on the Billboard Hot 100 last week. Book publishers are weighing in with works like Signet's 128-page paperback guide, Mastering Pac-Man, which has put in an appearance on the New York Times bestseller list, and Pocket Books' How to Win at Pac-Man. Meanwhile, Bally last week introduced the first model of a Pac-Man pinball machine. The company hopes it will revive interest in pinballs, which...
...nuclear weapons have made war obsolete and world government imperative. Astonishingly, some 40 new books on nuclear issues are scheduled to be published before the end of this year; Pocket Books is rushing into bookstores with 100,000 copies of Nuclear War: What's in It for You ?, a paperback primer on the subject, written by Roger Molander, founder of Ground Zero, a nuclear-education group...
Still, the publishing business has endured crises before. The paperback revolution of the '50s was perceived as a threat to hardback publishing; so were television, outlandish contracts, school and library closings, and federal cutbacks. The business survived them all. And today it is moving, however slowly, toward a new reality-although the latest paper chase sounds like a fairy tale: the Papa Bear, Mama Bear, Baby Bear deal. The term was coined to describe Tom Robbins' 1980 intermountain fantasy, Still Life with Woodpecker. The book was published simultaneously in a $12.95 hardcover (Papa) and a $6.95 quality paperback...
Those egos will have to shrink, along with authors' incomes, as paperback houses become a greater force in publishing. More and more often now, they depend on generic categories-romances (25% to 30% of all fiction sold), mysteries, historical sagas and scifi. According to Sociologist Walter Powell, co-author of Books, the Culture and Commerce of Publishing: "Fiction may no longer be part of the mass market. It looks very dismal for people who want to make a living writing novels...