Word: paperbacks
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Dates: during 1970-1979
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...leather-bodied old brujo and his academic straight man first found an audience in the young of the counterculture, many of whom were intrigued by Castaneda's recorded experiences with hallucinogenic (or psychotropic) plants: Jimson weed, magic mushrooms, peyote. The Teachings has sold more than 300,000 copies in paperback and is currently selling at a rate of 16,000 copies a week. But Castaneda's books are not drug propaganda, and now the middle-class middlebrows have taken him up. Ixtlan is a hardback bestseller, and its paperback sales, according to Castaneda's agent Ned Brown, will make...
...message is contained mainly in a paperback "biography" called The Ultimate Frontier, which he wrote under the name of Eklal Kueshana. In it, Kieninger predicts that economic depression and severe social upheaval will hit the U.S. in the mid-1970s, followed by an awful war and massive earthquakes at the turn of the century. By 2001, mankind will be virtually destroyed-but not Kieninger's followers...
...THOMAS PYNCHON 760 pages. Viking. $15. Paperback...
Mickey, played by Michael Caine, is the definitive hack, the proudly profane author of dozens of paperback thrillers, any one of which would make the novels of Mickey Spillane read like the collected works of John Ruskin. He turns out his books at the rate of 10,000 dictated words per day-just like Erie Stanley Gardner-and markets the finished products under a variety of exotic pseudonyms (like O.R. Gann, "a leading authoress," or "the struggling Nigerian author, S. Odomy"). He also adopts a zealously sleazy lifestyle and a cheap line of patter to fit his chosen profession...
...labels: Granola, mung beans, Tiger's Milk, lecithin, all at nonsensical prices. Vitamin E, he learns, is expected to cure everything but the common cold; Vitamin C takes care of that. Adelle Davis has become the Brillat-Savarin of the counterculture. Her self-help books beckon from the paperback rack: Let's Get Well, Let's Have Healthy Children, Let's Eat Right To Keep...