Word: paperbacks
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Inevitably, there was a final group of girls that did nothing at all. These students relate a quite different picture of Interim life. "The whole thing is a farce," said one. "The girls here just play bridge a lot, talk a lot, read a paperback or love comic. Ski on weekends. For most of us, it's three weeks of boredom...
Frozen & Hammered. Timex has tapped the mass market for watches in much the same way as paperback publishers have for books. When jewelers spurned it because of its low 50% markup (100% for other watches), U.S. Time Sales Vice President Robert E. Mohr, 42, set up displays in drugstores, department stores and cigar stands, featuring a device that dunked a ticking watch into water and banged it with a hammer. The public really began to take notice when Mohr moved the torture test to television, shaking Timexes in automatic paint mixers, freezing them in blocks of ice, and tying them...
When Jonny breezed through the 23-page result, At a Zoo, his delighted father paid for printing several hundred copies and launched Henny Wenkart as a publisher. Her 85? paperback sold out fast at the Harvard Coop, which reordered, sold out again. Sensing a phonetic gold mine, Author Wenkart wrote The Man in the Moon, which adds the and short i in such sentences as "The moon looks as if it is an igloo." Using the principle of adding new sounds rather than new words, three subsequent Wenkart primers tackle u as in fun, o as in rock...
...Declared unconstitutional the censorship activities of Rhode Island's Commission to Encourage Morality in Youth. The law setting up the commission granted it no enforcement powers, but by sending out threateningly phrased letters the commission had cowed Rhode Island distributors into curbing circulation of several sexy paperback books and numerous issues of girlie magazines...
...Discovery." Zacharias' committee soon became a nonprofit corporation: Educational Services Inc. At its headquarters in Watertown, Mass., scholars and schoolmen joined to loose a blizzard of physics-teaching aids-53 films, 75 paperback books, such cheap props as ping-pong balls and drinking straws. E.S.I. has gone on not only to launch summer teacher-training institutes, but also to rewrite U.S. engineering courses and elementary-school science. Last week the Ford Foundation handed over $1,000,000 to help E.S.I, surge ahead on all fronts. Its most ambitious plan yet: revitalizing the teaching of humanities, notably history and social...