Word: paperbacks
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...OCTOBER COUNTRY (306 pp.)-Ray Bradbury-Ballantine Books ($3.50; paperback...
Such inexpensive pocket books have made and lost huge sums for the book industry. Cheaply printed and available in large quantities, the paperback may well be the solution to the problem of rising publishing and distributing costs. But paperbacks must be printed and sold in great numbers to be profitable, and unforseen distribution difficulties have already destroyed the plans of more than one publisher...
...Paperback Bonanza...
OVID'S METAMORPHOSES (401 pp.)-freinstated by Rolfe Humphries-Indiana University ($3.95; paperback...
...most interesting fact in U.S. publishing today is that the paperbacks have become respectable. Cheap paperback reprints and originals have been published in the U.S. for more than a century without becoming a stable factor in the book business. But today, some of the smartest U.S. publishers privately concede that hard-cover books cost too much. They also know that there are far more potential readers than there are customers willing to pay current hard-cover prices. Result: alongside the diminishing flood of glossy-covered quarter dreadfuls is an increasing stream of serious paperbacks, including the finest books ever written...