Word: paperbacks
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What keeps authors in business is the income from book clubs, paperback re-printers, magazines and newspapers (for serialization), Hollywood, radio, TV and Broadway. These revenues now account for more than half of most writers' incomes. But some of the biggest book clubs have lost members. Although the Book-of-the-Month Club actually claims a membership increase, its guaranteed payment to publishers-of which authors get about one-half-is now down to $40,000; it was once reported as high...
...University Press will enter the paperback book business this month, with the publication of "The Fifth Amendment Today," by Dean Erwin N. Griswold, Lang dell Professor...
OBLOMOV (485 pp.)-Ivan Goncharov-Penguin (paperback...
...year saw a major shake-out in paperbacks. A few houses went out of business and carloads of trash were returned to their sponsors. The effect was salutary: fewer and better titles. At a reasonable price and on fair paper, books such as David Riesman's The Lonely Crowd and De Tocqueville's Democracy in America were finding acceptance among book buyers who not long ago would have scorned paper-bounds. Astute publishing people were predicting that paperback originals at about a dollar-so far tried experimentally with a small number of books -would be the next...
...unwary drugstore customer who picks up a shiny paperback called Six Great Modern Short Novels may be disconcerted to discover that it actually contains six great modern short novels. Ordinarily, he may be no more likely to buy the hard-cover editions of these works than he would be to go shopping for a pack of otter hounds or a brocade waistcoat. But if he reads this volume, undeterred by the crepitation of bursting glue from the spine, he will have exposed himself to more first-class writing than can be found on the entire 1954 fiction list...