Word: paperbacks
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QUICK READS Nothing is more 21st century than being in a hurry. For the health-conscious reader in a rush, the prestigious American College of Physicians has put out a series of 14 Home Medical Guides (DK Publishing), handsome paperback books covering a number of medical topics, including diabetes, Parkinson's disease, coronary-artery disease and migraines. The books, each fewer than 100 pages, have the twin virtues of being short and crisply written. Their empowering tone will be comforting to the reader. The guides cut right to the chase, giving you just the information you need. Illustrated with colorful...
...goes some of the advice in The Worst-Case Scenario Survival Handbook (Chronicle Books; 176 pages; $14.95), an improbable how-to manual that recently has been climbing the paperback nonfiction best-seller list and is now in its eighth printing. In addition to bad animal encounters, it probes life-threatening predicaments you'll almost certainly never face. For examples, the book offers straight-faced tips on how to escape quicksand (don't fight it, float on it); how to survive if your parachute fails to open (if a fellow skydiver is nearby--and that's one big if--grab...
...back with a new novel to publishers and show them I had a following," she said. But after promoting her virtual book on woman-friendly websites and selling 150 downloadable copies at $9.95 each, she hocked the jewelry she got from her ex-husband to print 3,000 paperback copies. The Amazon reader reviews were so positive that she soon got a contract from Pocket Books, which made her the first online author to get a book deal. Lip Service has now sold more than 40,000 copies. And she has a contract with Pocket Books for her next novel...
...R.W.A. is not indulging in literary criticism here but rather offering its 8,200 members a blueprint for success in the contemporary marketplace. Because the people who find the keenest emotional satisfaction in romance novels tend to be their authors and publishers. More than half the mass-market paperback fiction titles sold annually in the U.S. are romance novels. Factor in hardback sales, and romances account for about 40% of the fiction total. Almost 1 of every 5 adult books sold is a romance novel. Those 37.9 million women readers could devour three romances every day of the year...
...America in maps and charts? Wurman wasn't daunted. With the help of 17 other designers, the creator of the innovative Access guides has produced a 324-page graphic snapshot that amounts to a candy-colored encyclopedia. His hefty paperback runs from the efficiently informative (what steps must be taken by a would-be President; how our land is used) to the chilling (Kit Hinrichs' bull's-eye chart with a family laid over it to dramatize the chance of being a casualty of war) to the inspiring (Tom Wood's bar graph of the factors contributing to America...