Word: paperbacks
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...Coop's cavernous pockets. I must confess to belong to this last group of students. I buy only a couple of books at a time, hoping that perhaps next time there will be an unprecedented sale shelf or that maybe I misread that the price of my flimsy paperback textbook is more than $50. I have an irrational expectation that somehow by making numerous visits to the Coop, the grand total of the cost of my books will be less than the cost if I'd just bought them all at one fell swoop. Needless to say my technique...
...simply be a novelty or a fluke vanished a month later, when the second recommendation was announced: Toni Morrison's Song of Solomon, a phantasmagoric account of a black man's search for his identity and past, first published in 1977. Bingo! Bonanza time all over again. The current paperback publisher, which released 360,000 copies of Song of Solomon between 1987 and Oprah's selection last month, immediately churned out 730,000 more. On the day that Morrison appeared on air with Oprah, Barnes & Noble sold 16,070 copies of Song of Solomon nationwide. Oprah provided a bigger boost...
...life of a farm woman. The book has sold 8,000 copies in hardback and an additional 85,000 in paper, but the publishers are gearing up for what they hope is the inevitable demand: Houghton Mifflin has printed 50,000 new hardcovers, and Doubleday, which controls paperback rights, has ordered a new press...
...principal reason seems to rest on precedent. The Fagles translation of Homer's Iliad, published by Viking in 1990 to considerably less hubbub than that heralding the upcoming Odyssey, went on to exceed all commercial expectations by selling 22,000 copies in hardback; the paperback version, now in its eighth printing, has moved 140,000 copies. And an abridged audiotape of the Iliad read by Derek Jacobi surprised Penguin Audiobooks by selling 35,000 copies...
...most recent book before Ten Indians was All Souls Rising, a panoramic, 530-page historical novel about Haiti's slave rebellion in the 1790s. A lot of readers of the new novel who never read Bell before are going to be digging that one out of libraries and paperback shelves...