Word: paperbounds
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...appetite for such music, a gospel Tin Pan Alley has grown up with headquarters in Dallas. Presiding over it is bright-eyed, 60-year-old Jesse Randall Baxter, whose Stamps-Baxter Music & Printing Co., Inc. employs 50 people, does $300,000 worth of business a year. It turns out paperbound song quarterlies, a monthly magazine, the Gospel Music News (circ. 20,000), and books of gospel favorites which have sold as many as 4,000,000 copies...
...Rinchart Publishing Company has lately brought out on the market a new series of paperbound books which, with the gradually disappearing GI subsidy, is going to mean considerable saving to the undergraduate in the Humanities. Modern Library, which was such a good thing when it first came out, has not only been steadily increasing its prices but lately taken to putting flashy dust-jackets on its issues in an apparent attempt to cover up the deteriorating quality of its insides. The catalogue of Modern Library is still without equal, but Rinchart's thick paper at least allows the student...
...Eisenhower's Own Story of the War (Arco; paperbound, $1; cloth, $2.50). Also available for $1 from the U.S. Government Printing Office, Washington...
Some of the Great Books are hard to get, or expensive. The university has printed 50? paperbound editions of such titles as Rousseau's Social Contract...
...reprint market, detectifiction may sell prodigiously, but the royalty is small: 1? a copy on most paperbound newsstand books (1½ after a book sells more than 150,000). Thus if a Craig Rice book sells 500,000 copies on the newsstands, she makes an additional...