Word: papered
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Dates: during 1940-1949
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Healthy Profit. Moving to California, Hoiles bought the Register, doubled its circulation, became the richest man in Orange County as he added one profitable paper after another to his string...
...newspaper buildup but word of mouth that sent thousands of fans and curiosity-seekers to Yankee Stadium, the "House That Ruth Built," after his widow agreed (too late for most afternoon papers to report it) that he should lie in state there. Whether 82,000 people filed past his bier, or 97,000, or 115,000, depended on which paper you read. Reporters patrolled the shuffling line to extract suitably printable comment...
...editor of the tabloid New York Daily Mirror was up at 7, to scan his own paper and his opposition over a cup of coffee. He checked in at the office by 9, got up to St. Patrick's in time to cover Babe Ruth's funeral, walked over to the Waldorf-Astoria men's bar for a reminiscent lunch with Mourners Leo Durocher and Mel Ott. Back at the office, he wrote the funeral story (see above), took 35 minutes to peck out a syndicated column that goes to 600 newspapers, and wrestled his first edition...
...year and a half ago, Ernest Salisbury was committed to a mental ward in Eloise, Mich. as an alcoholic. He spent days there scribbling musical notations on scraps of paper. When the hospital's music therapists got a look at them, they found that
Typical are the contortions of Lucky Strike cigarettes, which prance through a complex square dance. Rheingold beer cans and bottles troop by a reviewing stand, while overhead drones a beer-keg blimp. Sheffield, hawking a soft drink, takes an inexpensive way out: a paper orange with a metal base is scooted across the screen by means of a concealed magnet. Sanka coffee and other advertisers have adapted the novelties (popup techniques and hinged limbs) common in children's books...