Word: papered
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...year 2000," says Vin Crosbie, a partner at media-consulting firm Digital Deliverance and the fifth generation of a Connecticut newspaper-owning family. "I'm just amazed that most U.S. newspapers update their websites once a day. In Norway, if there's a car crash, they update the whole paper...
...Kjell Aamot's head, and Schibsted's board was fully prepared to give it to them. Only Tinius Nagell-Erichsen, the revered former chairman who controlled the Schibsted family's trust, said no. Now VG's website, VG.no, is Norway's biggest destination, period. In 2007 VG Nett, the paper's online arm, had pretax earnings of $23.4 million on revenues of $55 million, up 44% over 2006 and accounting for just over a third of VG's total profits. Online ad revenue is also over a third of VG's total. That's simply unheard of for most newspapers...
Torry Pedersen came up through the paper's ranks before moving to VG Nett. Today he's managing director for all of Verdens Gang, but he doesn't get sentimental about the smell of ink. As far as Pedersen is concerned, VG Nett got to where it is by ignoring the verities of newspapering and inventing a new set of rules. For starters, Pedersen and his editors try to identify the day's sexiest story - anything from Israeli air strikes on Gaza to Britney Spears; "we don't care how important it is in typical newspaper terms." He then throws...
...whether yesterday's ink-stained wretches can be reprogrammed for a digital future. Pedersen says no, and he's not kidding. VG Nett is a separate company from the print Verdens Gang; it takes only 5% of its material from the newspaper, and hires young, inexperienced reporters. When the paper cut editorial staff, Pedersen didn't offer a single one of the old boys a job. "Just tell me the last time the same person won the 100-meter dash and the marathon," he says...
...move has also triggered a massive reorganization of the Guardian's editors, reporters and photographers, designed to bust all barriers between the paper's different delivery platforms and end the balkanization of its often hostile tribes. As Rusbridger put it in a column shortly after the move, "There was not enough communication between papers and website, nor coordination of resources across seven days and four or five different media." But the blender approach can also leave an editor with a list of new tricks and a bunch of old dogs. Concedes Rusbridger: "It does sometimes dull the edge of coverage...