Word: papering
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Dates: during 1980-1989
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...addition, people who are happy to pay to see their advertisements distributed to the entire Harvard student body will think twice before advertising in a paper that gets left in a rack in dining halls. The equation is a simple one for most student publications: fewer ads mean fewer issues...
Ingersoll splurged $20 million on such items as a printing plant, electronic facsimile equipment and 5,000 scarlet vending machines, but he is spending relatively little on a reporting staff because the paper's emphasis is on packaging news more than on unearthing it. Advertisers were promised a circulation of 75,000; some 41,000 subscribers are said to have signed already...
...imitate editors elsewhere, notably those of the British tabloids (one of Ingersoll's heroes is Rupert Murdoch) and the breezy, chipper Toronto Sun, whose owners flirted with investing in the St. Louis project. Ingersoll is borrowing blatantly from USA Today, to the extent of labeling the new paper's sections Money, Life and Sports. Pages of USA Today are taped on a wall next to a sign reading YOUR GUIDE TO EXCELLENCE. Despite the Sun's derivative quality, Ingersoll describes the paper as "my PM, in the sense that it's creative and no one else has had the gumption...
Gumption or no, skeptics perceive an Oedipal element behind the enterprise. After joining the small-paper business launched by his father, the younger Ingersoll clashed with him early and often, tried to break free, then forced him out of the partnership in a financial settlement that the elder Ingersoll considered unfair. Thereafter, father and son spoke infrequently. Ingersoll blames the tension largely on his stepmother; at his father's funeral in 1985, the widow and the namesake son held separate receptions...
Cornwell is the half-brother of spy novelist John Le Carre (real name: David Cornwell), and perhaps has a special interest in the genre. Though Cornwell's story was front-paged in his London paper, the Independent, British intelligence experts feigned boredom and suggested that Soviet spooks were simply trying to stir up a bit of mischief...