Word: papering
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...technology once considered a pipe dream has moved firmly into the mainstream of public debate. "Electric cars are no longer a topic for madmen but for the government. A million of these cars should be zipping along German roads by 2020. The government is instigating a revolution," the paper wrote last week. (Read "Electric Cars: China's Power Play...
Many apologies, but Tolstoy appears to have been wrong. In times of change, a new study shows, we usually first seek out the unfamiliar, the new. "Change," according to the paper, which is set to be published in the Journal of Consumer Research, "begets change...
...paper, written by Stacy Wood of the Moore School of Business at the University of South Carolina, reports the results of five experiments Wood conducted in which she tested the hypothesis that we seek the things we know during times of upheaval...
...what's going on here? In her paper, Wood hypothesizes that "changing circumstances may break habitual cues that favor old favorites and promote a more general 'change mindset' in the individual." You break up with your boring girlfriend, and suddenly you find that a lot of your old habits - Simpsons reruns after work, burritos from the same place every night, Sunday mornings in bed with the newspaper - feel too feeble for your emboldened new self. Or, as Wood writes - rather poetically for a marketing professor - "the familiar threads of everyday life stitch our habits into place." Unstitch the threads...
...Gender disputes in athletics can be very complicated, however. In his paper "Intersex and the Olympic Games," Rob Ritchie, a urological surgeon at Oxford University, notes that in the 1996 Summer Olympics in Atlanta - the last Games in which all female athletes were subjected to gender testing - eight female athletes were found to be genetically male. Seven of them had androgen-insensitivity syndrome (AIS), a condition in which a genetic male is resistant to androgens, the male sex hormones that include testosterone. In such cases, the testes never descend from the abdomen and the genitalia may resemble female genitalia...