Word: paperpro
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Meanwhile, in the offices of fledgling Accentra, a more intuitive process was under way: Todd Moses, a former hardware marketing executive, had been frustrated with his jam-prone Swingline (the top complaint gleaned from Swingline's exhaustive research). So he created the PaperPro stapler, which Moses boasts requires only 7 lbs. of palm pressure to operate, compared with 30 lbs. for a traditional model. "You can do 20 sheets with one finger. You can even use your pinkie...
...what happened next? Late last year, Swingline, which is owned by Fortune Brands, came out with five new models (including the ergonomically contoured Optima Grip), which it claims will help it revive market share to 70% by the end of the year. Yet Moses' PaperPro has come on strong, selling 1 million units in its first six months in a market that sells 25 million annually. At the Staples chain, which offers Moses' product under the One-Touch brand, sales average 20 units per store each week--10 times what the chain expected. "We respect what they've done," says...
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