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...child, the Toys "R" Us store in Phillipsburg, N.J., is a wonderland. Just browse the aisles - Transformer toys over here! A talking Elmo over there! Charmin toilet paper! Dawn dishwashing liquid...
...Wednesday, Toys "R" Us will announce the opening in 260 of its 585 stores a new convenience section called the "R" Market, which will offer an assortment of consumables and household items such as cereal, macaroni and cheese, canned food, granola bars, cleaning supplies, paper goods, hand soap, juice boxes and nonperishable milk. The "R" Markets will also offer a wider variety of diapers, baby food and other infant supplies for Toys "R" Us consumers. The company will open "R" Markets in additional stores by the end of the year. (See pictures of grocery store auctions...
...many retail analysts, the Toys "R" Us tweak makes a ton of sense. After all, if Wal-Mart and the Targets of the world can sell toys, why shouldn't Toys "R" Us sell food and paper towels? "Sometimes the fence swings both ways," says Marshall Cohen, an analyst at the NPD Group. Consumers are willing to pay for convenience, say the experts, especially when grabbing items that they really need. "Is it a good idea? It's the only idea," says Howard Davidowitz, chairman of Davidowitz & Associates, a retail consultancy and investment bank. "Mothers are going to the store...
...Market's potential, however. The company would never have rolled it out if it hadn't tested well. It should be a haven for impulse purchases: "I want to get that Wiggles guitar for my son, but oh yeah, I just remembered we're out of toilet paper and toothpaste too." The "R" Market offers far more toddler food and snack options than typical supermarkets, and the presentation of the Phillipsburg shop, for one, was neat, tight and bright. "I'll definitely use it," says Jennifer Stroka, a veterinary technician and mother of a 4-year-old girl...
This is how Goldblum came, five years ago, to start the Diaper Bank (a name, she notes, that sounds less comical--and is easier to raise funds for--than the Toilet Paper Bank). These days, she gives away 200,000 diapers a month in Connecticut, mostly to public-housing authorities, tenants' groups and agencies that work with low-income families...