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Wilcox thinks the mechanism at work here is what's known as "vicarious goal fulfillment." People who excel at self-control are very good at remaining mindful of an objective and keeping it in focus. When that goal is, say, finishing a term paper, they outperform other people at ignoring distracting options like going to a movie. When that goal is eating well, they're better at resisting distractions like ice cream and pizza. But when a virtuous choice is actually made available, the goal may feel fulfilled even when it hasn't been. Once they have that illusion that...
...That point came earlier this school year when Altmaier was offered the chance to conduct genetics research that would lead to her officially co-authoring a paper. As a Human Evolutionary Biology concentrator interested in a career in science, the opportunity was irresistible. After spending a summer “emotionally exhausted,” talking to her roommates and parents, Altmaier decided that she couldn’t handle another year of basketball. The coaches understood her situation...
...months ago, the restaurant also made an adjustment to how private events and functions are hosted. Instead of giving a disposable menu to each customer, the restaurant now only prints a menu for every two diners, slashing its paper usage in half...
...store with walls covered in grass, it’s not a surprise that JP Licks is also attempting to be eco-conscious, recycling its ice cream containers and making a push for travel mugs rather than disposable paper cups. Since last fall, customers who buy a coffee refill with the travel mug—which costs $2.99 from the store—is charged the price of a small coffee despite the mug’s medium size...
...Jason D. Provost, the store’s general manager, said that the travel mug initiative has not only reduced paper waste, but has also boosted business. Despite charging less for refills, coffee sales have risen, compensating for the decreased price. Provost also said that the store has seen “absolutely no drop in profit...