Word: papers
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Online citizens may be more plentiful in East Asia, but even there paper rules. In Japan, the average household still subscribes to more than one newspaper. In fact, the Japanese are the world's most avid newspaper readers, despite a dip in circulation over the past couple of years. "One would be hard-pressed to find another country in the world where newspaper companies are publishing several million issues a day," says Yoichi Funabashi, editor in chief of the Asahi Shimbun, the world's second largest daily (after its rival the Yomiuri Shimbun) with more than 8 million subscribers. Nonetheless...
...home subscription when they got their first jobs and reluctantly let their subscriptions lapse when they died. If you were fortunate enough to work there as a journalist, you never had to worry about looking for another job. If there wasn't enough space for a particular subject, the paper simply added a supplement...
That world ended in 2000, when circulation at the Rotterdam-based paper peaked at around 270,000. Young readers stopped signing up. Circulation fell quickly; it's now approximately 220,000, and falling 5,000 to 10,000 a year. "We asked ourselves, 'Is this the end?'" says Hans Nijenhuis, then foreign editor at the newspaper...
...happens, it was just the beginning. In March 2006, Handelsblad launched NRC Next, a splashy morning digest of the afternoon paper's best stuff, plus its own analysis and features written by a staff of young journalists. Nijenhuis, who became NRC Next's editor, thinks of it less as a daily paper than a daily magazine aimed directly at Handelsblad's lost generation of rich young readers. At one euro, the skinny NRC Next is only two-thirds the price of Handelsblad, but it looks and feels way cooler - the paper it's printed on, for instance, is slightly heavier...
When it launched, NRC Next gave itself a goal of 80,000 daily readers in three years. NRC claims the paper's selling about 10,000 over that mark and that it made a profit of about $3.3 million on sales of $25 million in 2008. "Newspapers are so conservative, and now they're panicking, saying they've got to cut quality, cut costs," says Nijenhuis. "We say that's exactly what...