Word: papers
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...doubt any of you will. Before old media can charge for our content, we have to figure out how to deliver it in a way the reader thinks is worth paying for. That was easier before the Internet, since reading on paper is a terrific experience. But over the past decade, as more content has shifted online, we've done a great job training the reader to believe that words on the Internet should be free. And reading on the Web - deep reading, that is - is a lousy experience, full of disruptions (e?mails, IMs, links that take...
...report. It's true that as long as we in the media ask you to read our stuff on your computer screens, you won't pay for it. But if we deliver that content for a small fee on devices that can surpass the pleasures of reading on paper, you will. So the really pressing question is, Can the technology for such e?reading devices be developed and made more widely available in time to save my profession? The answers are more surprising - and exciting - than you might think. (See the top 10 magazine covers...
...good as it is, you can't do a crossword puzzle on the Kindle, which speaks to a bigger problem. For most people, the Kindle is still not as good as cheap and wonderful-to-touch paper. An old saw in the technology business is that any new tech must be 10 times as good as the thing it seeks to displace. Most people would agree that the automobile was exponentially better than the horse, just as the personal computer was a vast improvement over the typewriter. The change didn't happen overnight; it took time for both the auto...
...Senate. The U.S. has a new, greener President, but the sheer number of legislative priorities sitting on his desk could make cap and trade impossible to achieve this year. That doesn't mean Copenhagen will come and go without a deal, but, under the pressure to get something on paper, it's possible the summit will produce a watered down agreement insufficient to the scale of the challenge posed by climate change. "It's not just the question of having a deal, but an ambitious deal," says Hedegaard. "We need to come out with what is needed, and not just...
...finding is a contentious one. The authors of the new paper, which appears in the Feb. 5 issue of the New England Journal of Medicine, found that the rate of breast cancer in postmenopausal women fell just two years after they stopped hormone therapy and continued to decline yearly. In addition, researchers found that women taking supplemental estrogen and progestin had doubled their risk of breast cancer after five years, compared with women not taking...