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Unhappy Clients. Some advertisers disapprove of agencies' diversification moves, fearing that they will divert management attention from client services. Last year Procter & Gamble and Warner-Lambert pulled out of P.K.L. Companies Inc. (formerly Papert, Koenig, Lois) partly because they were unhappy with the agency's acquisition of a motorbike company. Century Cycles. .Critics who foresaw disaster when agencies began going public now argue that admen venturing into new fields will fail because they lack experience in production, distribution or retailing...
Warner-Lambert also makes Listerine, Rolaids, Bromo-Seltzer and Oh Henry candy bars. The Pristeen executives I tried to get in touch with had all just returned from a conference in Puerto Rico, and were not enthusiastic about talking to me. I did speak to Miss Peggy Prag of Papert, Koenig, Lois advertising agency who devised the original advertising campaign for the product...
...Foote, Cone and Belding; Doyle Dane Bernbach; Grey; Ogilvy and Mather International; and Papert, Koenig, Lois...
Girl-to-Girl Tone. When Papert, Koenig, Lois Inc., a Manhattan ad agency, first got the assignment to handle Pristeen, a group of male copywriters went to work, but their efforts did not quite capture the right girl-to-girl tone. The agency then turned to Peggy Prag, a late-thirtyish creative supervisor who spent six months devising the current approach. Though she found that she could "discuss the vaginal area just like automobiles or detergents" in agency conferences, her own copy clung to euphemisms, at least at first. Market research, including a nationwide survey of 1,200 women, showed...
...remained. He rose to managing editor in 1962, editor in 1963. He pacified the staff, tackled a perennial dull-cover problem by persuading Gingrich to try out George Lois, one of the adman inventors of the Volkswagen campaign. Lois, in real life a partner in the advertising firm of Papert, Koenig, Lois, Inc., gives away the $600 he gets for each cover to a Greek charity. Hayes also put across the idea that the magazine's editors should think up the table of contents instead of simply choosing among stories suggested by contributors. Each Friday, Managing Editor Byron Dobell...