Word: papillon
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Dates: during 2000-2009
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Launching initially in London and Hong Kong, Sarment - the name refers to a grapevine's stem - is the brainchild of retired businessman Bertrand Faure Beaulieu and sommelier Philippe Messy. The idea is simple: poach a crack team of sommeliers from Michelin-starred and other top London restaurants like Papillon, the Square and Tom Aikens, and make them available to a select invited few. Seventy-five, to be exact...
Some years, size matters. Remember Josh, the Newfoundland the size of a minivan, which took the top prize four years ago? Some years are precious and prim, a papillon with attitude. But in this age of Authenticity, the beagle romped past the poodles, all fluffed and clipped, and the terrier, whose kin have taken Best in Show more than 40 times. Sometimes change beats experience. "I'm lucky to be at the end of his leash," said his trainer, Aaron Wilkerson, as Uno proceeded to chew on the microphones of reporters hoping for an interview...
Little did he know that the change would involve his dog, a pocketbook-size Papillon named Genevieve. Just for fun, Fried had written a handful of comic essays about his pooch, which his wife Katrina distributed to several online dog groups. After getting enthusiastic e-mail responses to the stories, Fried decided that he might have enough humorous anecdotes about Genevieve to sustain a book. With time on his hands and a marketing background to help him get a book into stores, he started Eiffel Press in 1999. Fried hired a book packager to help design the publication...